The L-R-G “Think Legacy” Denim Cargo Shorts live up to their name, combining the gritty urban aesthetic with a sleek, casual feel, blended to create a style of denim that is uniquely fit for the Summer, on the streets, or at a lush party. Featuring Dual Pockets, Zip Closure, Available in Raw Black at BNYConline.com.

Happy Birthday Duke Ellington! The great Jazz musician can be heard all evening, on most Jazz radio stations — (for those of you don’t have access to a radio, here is a bit of brilliance, via YouTube. Enjoy!) “I like the sunrise cos it brings a new day I like the new day it brings [...]

The Hugo Boss Green Label Paddy Polo Shirt has arrived, and in true Hugo Boss fashion, remains distinctively modern and sleek in its design. Crafted to fit the body perfectly, and featuring a jet-black solid color aesthetic, with stripping along the collars and neckline, and of course, the Hugo Boss emblem at the left breast. [...]

Now in stock, the classic “Firebird” Treefoil Adidas Tracksuit — With a sporty design, the Firebird is perfect for a run in the park, pre / post-game outfit, or a casual afternoon. Made from polyester for maximum comfort and breathability, the Firebird is a staple in the Adidas collection. Available at BNYConline.com.

The newest line of Seven For All Mankind jeans has just hit the shelves of BNYConline.com, and as expected, the denim is stunning. One of the most popular styles in the Seven line has been the Austyn cut, featuring a more relaxed fit, with more room around the hip, and thigh, making it a popular [...]

Another release by L-R-G, crafted for Summer days — The L-R-G Medianoche Cargo Shorts are designed to epitomize casual comfort, with a sleek flare that make them a flexible option at either a lush dinner party, or a relaxed day at the beach. The Medianoche is made from a blend of linen and cotton, and [...]

The L-R-G Triple Black Denim has returned in the 2011 Summer season, this time in the form of shorts. Perfect for the warmer weather, form fitting, featuring sleek single color design, back pocket stitch design, multiple front pockets, and L-R-G emblem located on belt loop. Now available at BNYConline.com.

To usher in the newest line of L-R-G fashion, check out founding father of Lifted Research Group, Jonas Bevacqua, explain the philosophy behind the clothing, and his daily ritual that helps him continue to create such marvelous fashion! You can find the entire new collection fo L-R-G apparel at BNYConline.com.

Announcing, THE BROOKLYN ANTHEM BASH New York’s got a gaggle of sappy ballads and pop tunes in its honor, but Brooklyn—the band-heaviest district in the country—is sadly lacking a truly kick-ass anthem of its own (Yes, I know there’s some Santigold song or something. I think you can do better). Today, Nabewise and Stuff Hipsters [...]

Just in time for the Summer! — New to hit the shelves of BNYConline.com, the L-R-G CC Cargo Shorts. Nothing particularly gaudy about these, a simple multi-pocketed design, made from 100%, of course with the urban flare L-R-G is recognized for maintaining. Don’t miss out!

Nike Blazer Low SB CS in Black/White (418593-001) The featured low-top sneaker comes in a classic unmistakably smashing black/white colorway. The white sections include the Swoosh, the sole and Nike logo, while the rest of the shoe is black. The choice of materials includes enforced suede, synthetic materials and leather. This pretty well-made shoe is [...]